DIY SEO for Small Business

SEO Tools

Yes we can help with your DIY SEO if you are a small business, entrepreneur, solo entrepreneur or a startup business. The mission is to provide you with value for money resources and tools so you can best optimise your own business website.

Personally I have spent thousands of hours (years) educating myself to understand (interpret) how to rank websites on Google. This has involved building many websites along with breaking them, experimenting with different techniques to see what works best. The learning process never stops with SEO, after all it is organic traffic we are chasing and the SERPs (Search Engine Results Pages) are changing on a daily basis.

To help understand the changes Google are making go to their Google Search Status Dashboard.

The Basics Of SEO

You need to have a basic understanding of SEO before you can do your own SEO. The process has become more refined over time as Google has updated its algorithms to reduce the amount of spammy websites that were ranking. If you want to increase your knowledge in SEO I highly recommend Mark Williams-Cook’s course on SEO. I have personally taken the course as a refresher (Imposter syndrome) and for me the way the modules are structured made it a pleasure to learn.

Each section is broken down into modules that are short and very focused on the topic. After each module you do gain more knowledge on SEO. I have taken quite a few course over the years and spent thousands of pounds. Marks The Complete SEO Course From Beginner To Professional is the best value SEO course ever.

Understanding Your Own Data GSC

If you already have your own website then you need to be able to understand (interpret the data). That data comes from Google Search Console. Hopefully you have (or website builder) installed the GSC code to your website and it is collecting that data.

Marks course (Udemy) does have a section on understanding GSC. Hubspot have a good comprehensive article on GSC or I can provide an online 1 to1 introduction to mastering Google Search Console.

Helpful Content

Once you have access to the data from GSC you need to classify your content. On a basic level you could put the content into two categories, helpful content (because Google references this in one of the updates) and unhelpful content.

Helpful content will have organic clicks, impressions and a high average position like the screenshot below.

screenshot of GSC data showing, clicks, impressions, CTR and position
What helpful content looks like via the data from GSC

Unhelpful content will have zero clicks, low impression rates, zero click through rates (CTR) and a high average position. The below screenshot shows you what unhelpful content will (may) look like in GSC. (Note: Both these GSC screenshots were taken from the same site)

unhelpful content indicators, a screenshot of data from GSC
Unhelpful content screenshot from GSC

We will cover later in the article what you need to do once you have identified your unhelpful content.


Does your site display solid signals of E.E.A.T because if it does it increases your chances of organic traffic and the ability to rank well in Google. What is E.E.A.T? the acronym is for Experience, Expertise, Authority and trust.

On the basic level Google is looking for indicators that this (your) site is run by real people who have knowledge and experience on the given topic. This has now become more relevant because the public release of artificial intelligence (AI). Using AI websites can now be built in a matter of days and display thousands of articles.

How To Display E.E.A.T

Does you site have any names, people on there,

Keyword Research

There are many places where you can do this and the first one is from Mark Williams-Cook again. It is called Also Asked. (Quote)Understand your users with live “People Also Asked” data and intent clustering by Google.

To get the best results in not just simply providing an answer to the question, it’s about creating content that answers these questions. (A better explanation will be provided)

Keyword Grouping (Clustering)

One of the best keyword clustering tools on the market is Keyword Insights. If you follow the link it explains why you need it and what it does.

Keyword Tracking

I have used SE Ranking for many years because it is priced competitively and only got better over the years.

SEO Plugins

Work In Progress, please Do Pop Back