Challenging the Misconception
The common belief that effective SEO is unattainable with a modest budget is widespread. Yet, this case study defies that notion, proving that strategic SEO can yield significant results, even with limited resources. As an SEO consultant, I specialise in working with solopreneurs and startups, demonstrating that growth is possible without breaking the bank.
Client Background and SEO Journey
The journey with this e-commerce client, who had previously faced disappointments with dishonest SEO practices, began in November 2018. Operating on a budget of 10 hours a month, we navigated through inconsistent payments due to COVID-19 and other business investments. Despite these challenges, our goal remained steadfast: to achieve tangible growth.
Breakthrough in Sales Despite Market Challenges
November 2020 marked a turning point, becoming the client’s most successful order month. This success was not just about increased traffic but about attracting the right audience – those ready to purchase. Our targeted approach led to more efficient conversions and a notable rise in sales.
Google Analytics Insights
We saw a steady increase in daily visitors, from an average of 30-35 to 110-120. Impressions also doubled, a significant achievement considering their sector’s competitive national distribution landscape.
Diversification and Adaptation
2021 brought a diversification in the product range, including a new bestseller the client had never offered. This expansion, fueled by personalised content and insights based on my interests, resonated with the audience, contributing to the business’s growth.
Overcoming Pandemic-Related Challenges
The pandemic posed dual challenges: a reduced need for certain products and increased competition from new Amazon affiliate sites. We countered these by enhancing the SEO of existing content and focusing on long-tail keywords to compete against comprehensive comparison posts.
Continued Growth and Optimising for the Future
Despite modest increases, the client’s business experienced positive growth during tough economic times. One key lesson is the value of versatility and adapting to market changes. In the future, we’re focusing on content updates and conversion optimisation, recognising the untapped potential in this area.
This updated case study emphasises the achievable results with a strategic, budget-conscious SEO approach. It highlights your role in helping the client navigate challenging times, adapting to market changes, and the importance of targeted traffic over sheer volume.
Issues After Audit
- Thin Content
- No Internal Linking Structure
- Product Categories Not Optimised
- No Content Direction
- SE Ranking
- By Keyword Research
- Competitor Research
- All Online Workwear Sites
- Not Active
- People Per Hour
IMAGES TO BE UPDATED
They say that SEO is basically unachievable on a small budget and that you will get nowhere. Recently on LinkedIn there was a post stating that for £500 a month you would probably just get site maintenance and nothing much more for that bargain basement price. Actually lots and lots of agencies we’re all agreeing that for that money nothing was possible. The argument was that the people who charge little achieve nothing and are devaluing the market.
It may be that some agencies are actually taking too much money and thats why companies are scared to invest so much. There are no guarantees in SEO as the Google goal posts are always moving, if anyone promises page 1 position 1 then run a mile. I work with a number of solopreneur, start ups who just don’t have a big budget for marketing. I do what I can to give them the traction to grow.
This particular Ecommerce is only 10 hours a month and I started around November 2018. The payments have not always been consist either due to Covid 19 or when he has invested in the business in other places. They have had the business for many years and make a living, they are never going to get rich. However after many attempts with the dishonest SEO crews they decided to give it one more shot.
This November (2020) has been the best month ever for orders, the traffic hasn’t seen massive increase but what has happened those that come buy. The traffic has become more targeted and more orders placed.
To start with average visitors per day was around 30/35. Today it his around 110/120 so traffic has gone up but nothing spectacular. Impressions has about doubled in the same time period, this sector has national wide distributors.
Ecommerce The Money The Sales
to be continued after clients work
The most visited URL for the last 2 months is a blog post that I updated a while back and then updated in August 2020. The post has “best” within the title and probably needs updating again along with tweaking to increase conversions on that product.
Because of the lockdowns due to covid-19 this business has suffered on 2 fronts. Firstly the products they sell, the need dwindled due to people being on furlough, the products just weren’t needed. Secondly the people on furlough decided to use their time to create Amazon affiliates sites. The pages that are eating into rankings are long form comparison post with lots of long tail keywords within them. Of course they have the time to spend creating ultimate posts.
Not a massive increase in 2021 but, it is still an increase in turnover in these testing times. One thing has changed and that they sell a more diverse range of products. In fact his best selling item of 2021 is something he had never sold in 2018 or 2019. It is a product connected to a personal passion of mine so it was easy to add content and insights to those products.
However, one area they cannot compete on is customer service because they don’t have a business per-say.