Mastering Google Search Console
Mastering The Basics Of Google Search Console
Understanding your own data is the key to improving your websites performance
GSC provides detailed insights into how Google views your website. By understanding this data, you can optimise your SEO strategy, focusing on what’s working and improving what’s not.
(Time Approx 90 minutes)
(1 to 1 Online Session)
- Introduction to Google Search Console: Explain what Google Search Console (GSC) is and why it’s an indispensable tool for monitoring and resolving common issues with their website’s presence in Google search results.
- Setting Up Google Search Console:
- Walk through the process of verifying website ownership in GSC.
- Explain the different methods available for verification and provide step-by-step instructions for the most common methods.
- Highlight the importance of ensuring that all website versions (e.g., http, https, www, non-www) are added and verified.
- Navigating the Google Search Console Dashboard:
- Offer a tour of the GSC interface, explaining each section briefly.
- Focus on the most essential parts for beginners, such as Overview, Performance, and Coverage.
- Understanding the Performance Report:
- Teach how to interpret the data in the Performance report, including clicks, impressions, click-through rate (CTR), and position.
- Explain the significance of each metric and how they can indicate the health of the website’s SEO.
- Keywords and Queries Analysis:
- Show how to identify which search queries bring users to their site.
- Discuss how to use this information to inform content strategy and keyword optimization.
- URL Inspection Tool:
- Demonstrate how to use the URL Inspection tool to check the index status of a URL, inspect crawled page content, and view any crawl errors.
- Coverage Issues:
- Explain common coverage issues reported in GSC, such as 404 errors, and provide basic guidance on addressing them.
- Sitemaps and Mobile Usability:
- Instruct how to submit a sitemap to Google, which can help Google discover and index pages on the site.
- Go over the Mobile Usability report and emphasize the importance of having a mobile-friendly website.
- Security and Manual Actions:
- Briefly touch on the Security Issues section where Google flags hacking or malware concerns.
- Discuss Manual Actions, where Google notifies webmasters of penalties due to non-compliance with their guidelines.
- Introduce the Enhancements section, focusing on features like Rich Results, Speed (experimental), and other relevant enhancements for improving search presence.
- Practical Exercise:
- Provide a simple, guided task for users in their GSC account, such as finding a page that could benefit from improved titles or descriptions.
- Q&A Session:
- Conclude with a Q&A session to address any questions or concerns about using Google Search Console.