If you own a website then you have probably heard that google analytics 1st of July 2023. If you haven’t heard then how do you measure your statistics? Wy are people so worried and what are the alternatives?

Why People Are Worried

• Google Analytics is a popular and widely used tool. It is estimated that over 50% of websites use Google Analytics. This means that the retirement of Google Analytics will have a significant impact on a lot of businesses.
• Google Analytics is a powerful tool that can provide businesses with a lot of valuable insights. It can track website traffic, user behavior, and conversions. This information can be used to improve the website and marketing campaigns.
• The retirement of Google Analytics will require businesses to find a new analytics tool. This can be a time-consuming and expensive process.
• There is no guarantee that the new analytics tool will be as good as Google Analytics. This is a risk that businesses will have to take.

Overall, the retirement of Google Analytics is a significant event that will have a major impact on businesses. It is important for businesses to start planning for the transition as soon as possible.

Here are some tips for businesses that are planning to transition to a new analytics tool:

• Start by evaluating your needs. What information do you need from your analytics tool? What features are important to you?
• Do your research. There are many different analytics tools available. Take some time to research the different options and find one that meets your needs.
• Start using the new tool as soon as possible. This will give you time to learn how to use it and to collect data.
• Compare the data from the new tool to the data from Google Analytics. This will help you to understand how the two tools differ and to identify any potential problems.
• Make adjustments to your marketing campaigns as needed. The new analytics tool may provide you with different insights than Google Analytics. This may require you to make changes to your marketing campaigns.

The retirement of Google Analytics is a challenge, but it is also an opportunity for businesses to improve their analytics and marketing. By planning ahead and taking the necessary steps, businesses can make the transition to a new analytics tool smoothly and successfully.

The Alternative Is Fathom, website analytics without compromise

Fathom, website analytics without compromise why you should use the rather than GA4

Fathom Analytics offers a variety of features, including:

• Website traffic tracking: Fathom Analytics tracks website traffic, including the number of visitors, pages visited, and time spent on each page.
• User behavior tracking: Fathom Analytics tracks user behavior, such as which pages are most popular, how visitors are navigating the site, and where they are coming from.
• Conversion tracking: Fathom Analytics tracks conversions, such as sales, leads, and sign-ups.
• Custom reports: Fathom Analytics allows users to create custom reports to track specific data points.

Fathom Analytics is a good option for businesses and organizations that are looking for a privacy-focused website analytics tool. It is easy to use and offers a variety of features.

Here are some of the benefits of using Fathom Analytics:

• Privacy-focused: Fathom Analytics does not track or collect any personal data from website visitors. This makes it a good option for businesses and organizations that are concerned about privacy.
• Easy to use: Fathom Analytics is easy to use and does not require any special technical knowledge.
• Affordable: Fathom Analytics is affordable and offers a variety of pricing plans to fit different budgets.
• Reliable: Fathom Analytics is a reliable tool that is backed by a team of experienced developers.

If you are looking for a privacy-focused website analytics tool, Fathom Analytics is a good option to consider.